"Share metrics and successes. This will showcase your value to potential employers."
It is always surprising to hear professionals say that they do not have a LinkedIn profile. Twenty years ago, employment-seeking individuals would have killed for the opportunity to connect so easily with such a vast network of people. With over 500 million users, LinkedIn has distinguished itself as the most valuable professional networking site in the world.
Knowing how to use this site properly can give one a major advantage when attempting to “move up the ladder.”
Here are seven ways to create an amazing LinkedIn profile that will have recruiters begging to speak with you.
1. Have a Great Profile Picture
When choosing a profile picture, here are some tried and true recommendations:
1). Make sure your picture is professional and welcoming.
2). Confirm the photo looks like you, i.e. how you would look if you met someone for an interview tomorrow. Ever heard of being catfished?
3). Pick a high-resolution picture (400x400 pixels).
4). Ensure you are the only one in the picture. As cute as they are, no one wants to see a picture of you and your five cats on a professional networking site.
5). Make sure your face takes up at least 60% of the frame and choose the right expression.
6). Wear what you would wear to work.
**Pro Tip: ** If you do not have a professional head shot, have someone take your picture against a neutral background with soft, natural lighting.
2. Add a Background Image
1). Add the image from your computer, not your smart phone.
2). Image Guidelines for file types JPG, GIF, & PNG, maximum 8MB, and recommended pixel dimensions of 1584 (w) x 396 (h) pixels.
3. Create a Great Summary
1). Your LinkedIn summary should read like a resume summary, as you are using it for similar purposes.
2). Be authentic. Show a little bit of personality and humor to make you more relatable and set you apart from other profiles.
3). Share metrics and successes. This will showcase your value to potential employers.
4). Tell a story and describe yourself.
5). Use industry relevant key words that align with the position you are looking for.
4. Share your Work Experience
1). Include company names and logos. Statistics show that employers are less likely to take your employment history seriously without a company logo next to it. Call it marketing, call it understanding the human psyche; but use this stat to your advantage.
2). Include descriptions of your positions and give a brief account of responsibilities and outcomes.
3). Incorporate recommendations from peers. This is always a nice touch and is something not all profiles include.
5. Build up your Network
1). Expand your network by connecting with people you know, as well as industry leaders. Don’t feel shy about reaching out; this is what this platform is for.
2). Join LinkedIn groups and increase your visibility.
6. Publish Content and Engage
1). Share articles of interest. This gives others an understanding of who you are and what you are passionate about. It can be a great icebreaker when connecting with someone new.
2). Like and share your connections’ content. People love to know that others are reading what they post. It is validation for them and warms them toward you. This is the easiest way to make connections that lead to friendships.
3). Write LinkedIn articles and create and share LinkedIn videos. Although putting yourself out there can be intimidating, it can reap big rewards in the long run.
7. Manage your Settings and Customize your URL
1). To do so, click on Me, Go to Settings and Privacy, and Change Visibility Settings.
2). To Change URL, Go to Edit Public Profile- Change URL
** Because nothing looks worse than https://www.linkedin.com/in/shannon-slack/bahdbsadkhdvdalfse
We live in a time in which we can connect with thousands of people with the push of a button. Do not run away from the opportunity to market yourself in such an incredible way.
Follow these tips and you will make connections you never thought possible.
**Inspiration of the Day: “I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time.” — Anna Freud
Shannon Slack helps her clients craft irresistible resumes and establish career paths. For more tips or if you would like to work with me click below: https://www.moonlightingcareerservices.com/contact.